Three victory and defeat ha雨視nds in the battle of近路 mobile phone chi路些p

MWC2015 world mobile c他草ommunications exhibition is opened in 業務spain . Various manufacturers have re愛懂leased new products : Samsu術雜ng  has pushed農費 new flagship phone Galaxy S6 an短中d Huawei has 明術; launched Andro河有id wear smart w草土atches , which are lively and in a co哥購mplete mess .

Mobile phone manufact了村urers are lively and 頻唱chip manufacturers have not been 麗姐idle . Lianfake be見愛fore the show formally anno是拍unced the new processor b服頻rand Hello and heavy w長員eight product co如制unter attacked&nb理動sp; high end .Samsung Exnyos 742謝不0 came on the stage , running points an鄉月d broking table . Huaweis glory X2&白那nbsp;was equipped wit謝生h a legend Kirin 930 and  Qua用能lcomm released a new archi事見tecture of snapdragon我國 820 . Mobile phones which ar路內e equipped with snapdragon那話 810 have appeared . Intel so討謝fias plans are implemented . Smart ph行電one chip renames 分身X3 and enters the low end .

After 2012 , 年錯;Qualcomm rose , occupying時廠 most of the profit科長s in the industry and holdin廠看g the king throne for many ye紙師ars . Now the curtain of war is dra睡員wn , who will occu就男py a leading position as th化少e king in the world &計算nbsp;?Where are the vic自明tory and defeat hands ?

 The victory an員公d defeat hands in t鄉時he battle of mobile phone chi山就p

This round of tide of Android smar熱兵t-phones started from around 2010唱畫. Chip manufacture秒書rs have  behaved i愛腦n the way of I come to you a校件nd you come to me and have c美山hanged for several rounds . We 近分can summarize some rules of th亮讀e market in the coming and goin美飛g . 

 1. To do th你河e mobile phone core , we have to火問 do with the integration of th遠好e baseband and application pro司報cessors , even if w讀見e can not achieve the integration we al技房so have our own full pr離妹ogram .

 Even if you do no have to d校花o the integration of the whole set of t離文he program, otherwise it can not be 銀有popularized , no matter h道通ow strong performance i的分t has .

 Actually , early smart pho那麗ne chip maker , T1, nVIDIA ha做刀s no baseband . 話內Samsung has not either . Having no base船藍band means mobile p房謝hone development has數話 difficulty , poor stablility 媽白and high requirement for mo間什bile phone manufactu開美rers strength . When Qualcomm with ba月到seband joined the war , alt哥厭hough its early chip per中動formance has no場女 advantage , it depends on integrated 銀自baseband whose development 可睡is simple . Qualcomm 草通has quickly become a姐唱 king . Latter MTK, which  我玩;also has the baseband月房 , is rapidly 樹身rising to become the sec行科ond . This trend is counter a內業ttacking , but T1 dra個哥ws out of the mobile ph習少one chip industry . n黃去VIDIA graphics performance is invincibl些照e , but it is un白件popular . Samsung per間器formance is excellent , but can only e對綠ntertain itself . Intel can provide a照唱 full range of 房科program , but ca麗唱nnot provide the integra吃一tion of SOC . It is費行 also marginalized . In 201道請5 , Qualcomms high performanc如綠e is not dominant , but the author l是到ike him to hold the throne continu一視ously , because   Qual銀拿comm has  劇舊;baseband advantage .

2.What people competes in 紅讀high end market is per如光formance and what p醫內eople competes in low end mar文從ket is price . The low program and p行那rice is really low , and there is 個坐a market for it .

 Now  there i做制s over-capacity in the performan著微ce of the smart phone  . Th微時e low-end chip also has&nb朋鄉sp; a good experience.木樂 In case that experie拍近nce does not pull the gap&nbs資服p;, what is competin人什g is the price . This price is the靜短 price of the overall新下 program, rather than t花新he chip price . In th相老is regard , the first being自哥 successful is M花木TK. Early in the function machine a機資ge MTK knew to provide c場去ustomers with a compl村志ete set of hardwa小報re and software scheme , so c鄉樂alled hand in turkey , let the 城人customer at low cost 去雜; develop the mobi遠很le phone , but 這討also result in the cottage machine wave河器 .   

 In the age of intell算討igent machines , MTK also湖是 has done very well , con火區sidering the cost of peripheral accesso微信ries .It allows 秒小users to make cheap mobile phon暗坐e to compete . It was relied on在身 this that MTK started late an討去d still became the second in th來體e industry . And an exa道銀mple is Intel. In orde新空r to enter the mobile件見 market , Intel provid哥電ed the cost price of t美湖he chip, but th請放e reflection was still not good . The r都現eason was that Intel did not s山她olve the problem of peripheral componen地市ts well to control the tot錯自al cost . So Intel found the master i好銀n the field , Ro站服ckchip Electronics . R畫雜ockchip is an expert in cutti報動ng down cost . It can guaran身相tee chips normal w嗎綠ork with cheap peripheral compo看弟nents and simple electrical c黃還ircuit design . I木拿ntel in the table market gains a fi跳討rm foothold and begin歌海s to counter attack intelligent如紙 mobile phone .

 3. Process de女從termines the competitiveness . T湖河echnology is homogenized弟時 . Competition is tran自又sformed to the competition for proce書費ss resources . With the acceleratio體也n of the intelligent m紙師obile phone chip , people find it more 裡討and more difficult to engag熱工e in a set of non-publ些雨ic version core . Because Apple報訊 has IOS software barrie外遠rs , it can design its own core .錯厭 No one shows any interest in nVIDIA她地 s core which is as powerful as 小腦that of Denver core .

 Therefore, judgin廠器g from the situation in year 2015, the 農民victory and defea愛少t hands of mobile phon地看e  are the degr她廠ee of integratio技玩n , the total cost contro制車l and process resource . W站湖hoever takes lead身爸 in the three points is t喝腦he king . At present 生放, Qualcomm has a advantage .The fu報房ture king may be MTK, Samsung or Hass下舊 .